B2B Marketing
Strategies
Sharp ICP, clear channels, strong funnels, outreach and content that drives clients, not likes.
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Dmitrii Pshenin is a Techstars and Hub71 alumni, tech entrepreneur, founder of Ligeniqo and Aster, and an AI / fintech strategist. He builds SaaS assets, helps technology companies enter new markets, and writes about the systems changing how companies grow and how capital moves.
A practical operator’s perspective on emerging technology: less hype, more useful systems, measurable distribution and clear commercial outcomes.
Investment research, automation and intelligent operating systems.
Digital wealth infrastructure, private finance and new platforms.
ICP, positioning, market entry, outbound and pipeline systems.
Governance, reporting and accountable execution across portfolios.
This site is Dmitrii Pshenin's personal authority hub: a factual reference for media, conference organisers, founders and researchers exploring AI, fintech, WealthTech and global go-to-market.
Dmitrii Pshenin is a founder, operator and writer working across artificial intelligence, fintech, WealthTech and global B2B go-to-market. He is the founder of Ligeniqo and Aster and publishes research-led commentary through LinkedIn newsletters.
His areas of expertise include AI strategy, fintech and digital wealth, private markets, B2B distribution, market entry, GTM systems and the practical use of AI in business.
Dmitrii is associated with Ligeniqo, Aster and Partizado. Ligeniqo is the commercial GTM platform; this site focuses on Dmitrii's personal expertise, writing and media work.
Yes. Dmitrii is available for interviews, commentary, podcasts and panels on AI, fintech, WealthTech, AI search, private markets and global GTM. Request commentary ↗
Three projects across global GTM, SaaS operations and sports technology.
Global GTM and B2B growth programs for technology companies across fintech, AI, SaaS, legaltech, healthtech and PropTech.
An operating partner for profitable SaaS portfolio owners, bringing reporting, cadence and accountability into one operating layer.
A personal technology project connecting product experimentation with a lifelong involvement in competitive tennis.
Aster helps owners of multiple profitable SaaS products move from fragmented coordination to structured governance.
↗Selected work includes DuckFund, KILDE, Dapio, Statum Capital, EYRENE, KinesteX, TECHNAXIS, RetailHub, Immtech and Codevelopment. View the full portfolio ↗
Dmitrii publishes two LinkedIn newsletters and writes for an audience of more than 30,000 followers.
Discovery, targeting and AI-native distribution.
↗ B2B growthWhat data from 1.7M posts reveals.
↗ ContentClarity and empathy as commercial advantages.
↗ SystemsWorkflows and operating principles behind outbound.
↗Positioning, ICP and distribution.
↗ AI investingWhat works in portfolio management.
↗ AdvisoryWhy advisors need reliable sales systems.
↗ CRE fintechBusiness models and market trends.
↗ Private debtPlatform model, regulation and investing.
↗ Family officesTransparency and long-term outcomes.
↗Selected finance, technology and entrepreneurship events across Abu Dhabi, Dubai, Riyadh and Hong Kong.

Finance, investment and the future economy.

Private wealth and investment.

Technology, startups and investment.

Fintech, payments and commerce.

Entrepreneurship and startup ecosystems.

Global fintech and infrastructure.

Technology and digital business.
Where we can meet: connect with Dmitrii in Buenos Aires, London, San Francisco or Toronto at the events below. Reach out in advance to arrange a conversation.
Dmitrii has participated in ITF tournaments and brings first-hand experience of competitive tennis to his technology experiments.
A personal project exploring how technology can support a sport practiced for most of his life.
Explore Partizado ↗Dmitrii is available for interviews, panels, podcasts and commentary on AI, fintech, WealthTech, SaaS operations and global GTM.
Get in touch ↗